WAIME STUDIOS is a Barcelona-based creative studio for fashion, beauty and advertising.
ABOUT WAIME
We bring together AI, art direction, styling and photography to create work with a distinct point of view.
It’s not about the AI.
It’s about the eye.
WHAT WE BELIEVE
When everyone can generate an image, taste and direction matter more than mastering the tool. A clear point of view is what makes an image stay in people’s heads. We help you turn that point of view into work that directs attention towards the ideas that matter.
The era of curation, taste and judgement is here.
Here’s where WAIME comes in.
One visual language.
Brand before prompt.
WAIME’s final call.
WHY WAIME
The process evolves.
The eye remains human.
After years of working across traditional productions, we wanted to build a studio that matches the pace of the industry today.
Having experienced traditional production firsthand, we know how much time and logistics can sit behind a single image. We wanted to create a different model: one that streamlines the process without compromising the creative direction behind it.
WAIME is our answer.
We take fashion photography into a new production model. One with fewer constraints around cost, logistics and location. More room to explore. More control over the image. More ways to make an idea exist.
THE TEAM
The humans behind Waime
Melina Ferber
Melina has experience across editorial and commercial fashion. At WAIME, she leads the creative direction, translating concepts into a cohessive visual language,
ART DIRECTOR · STYLING · PARTNERWilly Villacorta
Willy brings over more than a decade of experience in fashion photography and creative direction, connecting the craft of traditional production with new image-making technologies.
PROMPT ENGINEER · PHOTOGRAPHY · PARTNERMacarena Espasandin
Macarena shapes WAIME’s brand positioning and narrative strategy, connecting every visual decision to the bigger story.
BRAND DIRECTOR · STRATEGY · PARTNER